Elevating a health system to a category of one
Ambition Position NYULH as a category of one In a category where quality is table stakes, NYU Langone Health (NYULH) needed a campaign that spoke
Deloitte Digital
Advertising
Activating customers to drive acquisition, retention, and loyalty
As brands connect with customers across traditional and new content channels, knowing how to create the right connections to reach the right audience with the right message at the right time has never been more challenging.
Brands often compete for the attention of similar customers and look for new ways to reach them with ads that stick. Cutting through the competitive noise requires a creative combination of data-backed insights, leading-edge technologies, channel innovation, and a deep knowledge of your industry’s unique customer needs.
Prepare for the future of advertising
The shift from traditional print and television strategies to an increasingly digital-first, personalized approach to advertising campaigns has challenged brands to adapt. And they should expect more change to come.
To gain a competitive advantage and differentiate your brand, it is crucial that you deliver authentic and compelling ad campaigns and experiences that connect with customers in innovative ways. We combine elements of an agency and consultancy—creative capabilities and deep technology and data expertise—to help you grow brand value, drive acquisition, retention, and loyalty.
“The words of this song bring our brand purpose to life in a way that we couldn’t articulate better if we tried. By Rickrolling consumers, we were able to contemporize the brand in an engaging and surprising way. People don’t expect a 100-year-old company to use QR codes, or to reference an internet meme.”
Linda Goldstein
Chief marketing officer, CSAA Insurance Group
Here's how we can help you
We help you define your agenda. Our researchers and strategists help develop initiatives that fuel innovation, drive growth, reduce costs, and accelerate time-to-value.
Related services include:
- Brand and experience strategy
- Customer engagement strategy
- Go-to-market planning
- Social and influencer strategy
- Campaign content development
We help you build your brand’s value. Our creative teams and channel specialists can help you maximize customer demand and drive acquisition, awareness, and brand purpose.
Related services include:
- Advertising campaigns
- Social and influencer
- Direct
- Digital
- Content production and operations
We enable customer solutions. Our alliance connections and custom solutions can help you streamline how your organization executes, organizes, and optimizes customer-focused experiences and build the right technology and platforms to drive personalization across the customer lifecycle at scale.
Related services include:
- AdTech and MarTech
- Personalized journey orchestration
- Campaign automation
- Journey orchestration
- Experience platform implementation (Adobe)
- Augmented reality (AR) and virtual reality (VR) design and development
- Mobile and web user experience development
We help you unlock hidden insights. Our data and analytics platforms help identify new opportunities and inform meaningful customer interactions.
Related services include:
- Campaign performance management and analytics
- Customer segmentation and targeting
- Cross-media mix modeling and optimization
- Data clean rooms
- Retail media networks
Streamline your content creation process with artificial intelligence
Featured Accelerators
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Our work in action
We help brands emotionally connect with people. Here’s how.
Rickrolling the globe
Ambition A stand-out ad campaign Home and auto insurance advertising is dominated by massive brands that rely on a relentless drumbeat of billion-dollar TV buys,
Elevating the athlete experience with a new digital store
AMBITION Deliver an e-commerce experience that puts the customer in first place Today, the average consumer isn’t average at all. They have high demands—for 24/7
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